Proteatours is an exclusive travel agency for those who want to travel to South Africa. The agency is owned by Marion Kober and based in Germany. My team partner Nina Goldbacher and I built a new marketing strategy and corporate identity concept including a new color palette, font styles, logo which can be used for print and online media. Another challenge was to create an online presence and content for Facebook and Instagram from scratch. Nina was responsible for online marketing, including postings, preparing gifts and presentations. My task was to create a contemporary corporate identity. The design of the logo is based on the protea plant, which is pretty popular in South Africa and also part of the agency's name. During the project, two different concepts developed. Unfortunately due to too little time, we were not able to finish this project.
- Art StuffGraphic Design
- Marion Kober